There's not as much colorful, glossy, show and tell with PR. What you're really looking for is column inches. We took a company from 100 inches of press coverage in a year to more than 3000 in nine months, winning the President's Award for Outstanding Achievement in the process. Below is a sample of the clippings.
We like to prepare clippings with the
masthead across the top and distribute
them to field sales for three reasons:
1. to send to their prospects to
build company credibility and
awareness,
2. to give to their customers to
strengthen their perception of us,
3. moral support for the tough
job sales people face in the front
lines fighting the competition.
Press Relations
