Feature Stories: Getting the most out of your press results


You work so hard to get that story published that features your company: Mission accomplished. Well, not exactly. Where are the sales orders? PR is most powerful when orchestrated in concert with marketing. In this case, we saw an opportunity for large retailers to reduce per-transaction cost at the point of sale. This was a new application. While writing the new application story, we targeted an editor and who picked up the story.
We combined the press coverage with
the application story, an
brochure and equipped
our sales force.

We soon won an account,
and added a testimonial
sheet to our arsenal.

PR working in concert with
marketing and industry
press gave us the credibility
needed to make our new
application a success.