Advertisement: Building credible awareness with market facts

ELECTRONICS DESIGN: The glamour in electronic design is creating faster, smaller, more capable logic components. But these "chips" are powerless unless you can connect them to the board's circuits. Shin-Etsu is a leader in providing these types of interconnectors.

In this ad aimed
at electronic
design engineers,
we positioned
Shin-Etsu as a
leader by using
facts like this one,
claiming "millions
served," and
showing photos of
"our heroes" complete
with the tech-specs
designers are hungry
to know.