INFORMATION TECHNOLOGY:
Networking and IT products seem pretty
boring to most people. Here we used a
unique, editorial-style illustration
to convey the key benefits of the
products: business-people moving
mountains, a hub without spokes.
The illustrations are so well-crafted,
they could hang in a museum.

How popular was this collateral?
A six month supply was exhausted
in the first two weeks after launch.

That's what you want. When your
sales force is begging for more
brochures, so they can go see their
customers, you have created a
real tool to make sales.

 

Brochures: Tools your sales force will want to hand out

 

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