ELECTRONIC DESIGN: Borrowing from the past can bring the value of you product home to your prospects instantly. Here we parallel how the Wright Flyer and Henry Ford's production line changed history. We open with "Successful product development depends on knowing a good idea when
you see one," comparing
the 1st plane to Klik-Keys.
We move on to" dispel the
myth that mass production
means limited choices,"
and end saying,
"By the time most
companies duplicate
what Shin-Etsu
produces, they find
themselves selling
antiques." In the end,
both Klik-Keys and the
plane took off and are
everywhere today.

Brochure: How to borrow from the past to bring home a point

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