HIGH-TECH: When you have the top position, make sure no one ever forgets it, or you won't be number one for long.

In this example, Atalla held the leadership position for Network Security Processors in the EFT marketplace. To introduce our new product, we built off this positioning by claiming our 84% market share, and by mentioning by name our long-time association with other key industry leaders.

This open-platform product could tie all the legacy platforms together, making it an all-in-one solution.


Direct Mail: If you're the leader, never let anyone forget it