Ad Series: Making complex technology simple with "your name here" diagrams

BANKING: Part of an advertising and direct mail campaign, these ads were designed to move Atalla down the chain from the big banks, where they had 85% market share, to smaller financial institutions, such as mid-size banks and credit unions. Although well-known in the banking community, Atalla's
products weren't being used by the smaller
institutions. We targeted our
prospects by name in the
top bar, and showed them
in a simplified "your name
here" diagram how they
could create their own ATM
network access simply by
adding an Atalla NSP.

An application brief format
was also used to make a
very technical system easy
to understand by