LIFE-SCIENCES: When we begin the creative process, we think two steps ahead and look for ways to leverage our investment. For The Hospital
Manager
, we purposely designed
an ad series complete enough that it
could form the core of the
company's primary sales
tool, and fulfillment piece.

On the back cover, we
addressed the final
objection: Price. By
comparing it to a real
managers salary, The
Hospital Manager
seemed
quite inexpensive.

With a little vision, you can make
all your communications tools work harder.

Brochure: You'll need a vision to stay two steps ahead

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