HIGH-TECH: There is nothing like numbers to build credibility, especially when talking to engineers. Here we use numbers to point out the time-saving benefit of Descarte's product. I often ask for empirical data to back up a claim: "4 out of 5 doctors recommend," or "voted #1 in customer satisfaction" beat out generic claims like "best" and "fastest" any day. Find numbers you can use to make your case.

Brochure: Descartes, how to use numbers to substantiate your claim

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