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Ad series: Shin-Estu Polymer, the "Dupont" of Japan

INDUSTRIAL TECHNOLOGY: You may not know Shin-Etsu
by name, but you have been in contact with
them everyday of your life.

Shin-Estu manufactures klik-keys.
Your fingers are likely right
over one now in your computer
keyboard.

The Klik-Key ad (right) targets new
engineers in the headline to get
on their "design-in" list.

The straight-forward interconnector
ad (left) hits the "smaller-faster-
cheaper" demands of high-tech
product design.