selfcare database

Logos

SelfCare DataBase had a new concept of allowing patients to keep track of their medical records themselves. Knowing that people tend to be afraid of new things, SelfCare wanted a homespun image to soften their high-tech product. We made the SelfCare part of the name dominant and subdued "DataBase", and created a hand-lettered style so they didn't appear to be "born yesterday."

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