LIFE-SCIENCES: When you're fortunate enough to lead on price, don't be afraid to show it. In this case, OslerWelch Laboratories performed lab tests at very competitive prices.

To show their competitive advantage, and position them in the market, we sent a questionnaire that proved you could get quality lab work at a competitive price.

We fulfilled this mailer with a price list via direct mail, hole-punched to fit right into the binders in their office as a quick-reference guide.

Direct Mail: OslerWelch Labs, if you're the price leader -- flaunt it