Ad series: Hospital Manager, building a case
LIFE-SCIENCES: Complex products generally need a
little education to get the ball rolling. In this series for
The Hospital Manager, we begin defining a need
for the product using a "suffering point"
message that showed a hospital manager stuck
behind piles of paperwork.
After discussing the key benefits in the 1st
spread, we hit upon the mission-critical reliability
of the product by paralleling it with a hospital's
main mission: saving lives.
Finally, we finished building our case by discussing
the comprehensive, end-to-end, capabilities,
providing a summary of all of the modules available:
admissions, patient accounting, receivables and
collections, nursing station, medical records, operating
and
delivery room, pharmacy, radiology, central
supply and more.
.