Ad series: Interop, using mnemonic branding devices

INFORMATION TECHNOLOGY: Mnemonic Man to the rescue! Everybody knows the Michelin Man and the Pillsbury Doughboy. In this example, we used the "Interop Man" and a bright color scheme to create a distinctive branding image for Interop across all communications media.

For this ad series, we made promises of what you would gain by attending the Conference, Tutorials and Exhibition. A pseudo coupon was added to invite and increase response. Attendance for the show was up by 50%.